Marketing
meets
AI.

I was brought in on a targeted assignment to build and standardize VeSync's European IMC launch infrastructure; now that the system is fully operational and scaled across three countries, I am looking to return to a long-term role within an established global matrix.

My focus was on building a holistic digital ecosystem that connected global brand equity with measurable consumer journeys across 20+ countries. By integrating long-tail SEO strategies with performance marketing, we injected over 20,000 high-intent monthly visitors per country into our funnel — then closed the loop with a multi-pillar CRM architecture piloted in Germany and the Netherlands to drive a 6-fold increase in MQLs, before scaling those automated lifecycles across core European markets to lift conversions by 13%. Promoted in 2023; ended via company restructuring.

As the centralized digital marketing and agency lead under Samsung's local marketing directorate, I synchronized commercial execution across seven distinct product lines — by transforming global GTM playbooks into a high-efficiency localized conversion engine that systematically lowered customer acquisition costs by 22% and institutionalized a high-retention consumer-education framework scaled as an EMEA-wide benchmark.

Engineered pandemic-era digital turnaround: tripled online revenue year-over-year, scaled web traffic, and recovered market share during Covid-19 lockdowns. Promoted to Siemens Munich global HQ after 9 months.

Opened the architect and designer segment from zero through targeted B2B marketing and led the full UX/UI redesign of the brand website and mobile app.